Book Review – “The Lenovo Way” by Gina Qiao & Yolanda Conyers
“BUILD YOUR COMPANY INTO A GLOBAL GIANT – THE LENOVO WAY A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is indispensable reading for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story … Continue reading
Book Review – “The Everything Store: Jeff Bezos and the Age of Amazon” by Brad Stone
“The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive … Continue reading
Book Review – “It’s Not the Size of the Data – It’s How You Use It” by Koen Pauwels
“Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touch points and channels. It can be information overload–too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn … Continue reading
Philips is bringing Smart Lights to Retailers
“Ever spent ages wandering the grocery store while looking for a hard-to-find ingredient? If Philips brings its new connected retail lighting to your local supermarket, you may always know where to go. The technology uses light-based communication to create a positioning grid for your smartphone, telling you just what route you’ll need to take to … Continue reading
Book Review – “Big Data – A Revolution” by V. Mayer-Schoenberger & K. Cukier
“A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? … Continue reading
Christian Reiners 