Book Review – “It’s Not the Size of the Data – It’s How You Use It” by Koen Pauwels

“Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touch points and channels. It can be information overload–too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn … Continue reading

Book Review – “Big Data – A Revolution” by V. Mayer-Schoenberger & K. Cukier

“A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? … Continue reading