Book Review – “The Lenovo Way” by Gina Qiao & Yolanda Conyers
“BUILD YOUR COMPANY INTO A GLOBAL GIANT – THE LENOVO WAY A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is indispensable reading for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story … Continue reading
Book Review – “It’s Not the Size of the Data – It’s How You Use It” by Koen Pauwels
“Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touch points and channels. It can be information overload–too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn … Continue reading
Christian Reiners 