Book Review – “The Lenovo Way” by Gina Qiao & Yolanda Conyers

“BUILD YOUR COMPANY INTO A GLOBAL GIANT – THE LENOVO WAY A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is indispensable reading for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story … Continue reading

Book Review – “The Everything Store: Jeff Bezos and the Age of Amazon” by Brad Stone

“The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive … Continue reading

Book Review – “It’s Not the Size of the Data – It’s How You Use It” by Koen Pauwels

“Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touch points and channels. It can be information overload–too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn … Continue reading